Reinventing the Success Journey

Bolstering Trust Through Micro-Interactions

Context
In 2023, Bank of America faced a pressing issue: over 100,000 users encountered inconsistent, low-engagement confirmation screens that failed to reinforce trust and clarity.

Problem
How might we integrate micro-interactions to make success moments meaningful and genuinely enjoyable?

Solution
I designed a scalable system of loading and confirmation micro-interactions aligned with Bank of America’s brand, platforms, and engineering constraints.

Tools

Figma, Principle, User Zoom, InVision

Company

Bank of America

Timeline

6 weeks
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